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APR Trip Recap: Part 2

Written by Dion on March 2, 2010 – 9:12 pm -

  1. Before setting out into the local Alabama scene, we had to sport our VW New Beetles proper. It was no Jetta or Passat as promised by the lovely voice on the phone, but it was going to have to do!

    We took care of business, had us some local BBQ, then went right back to APR to get a closer look around. Seeing the B8 S4 parked up front with vanity “APR B8 S4″ brings a smile from ear to ear on the faces of the entire Achtuning crew – the B8 S4 is what we’ve all been waiting for!

    The street version…

    The walk around the parking lot was refreshing. The donk’d out Skylarks and chromed wrapped Mazda pick-ups throughout town, while entertaining, just wasn’t really what we were in Opelika to see.

    The inside though was the business!!

    … Oh, and the track version B8 S4!

    We’ve followed along with Arin’s updates of the APR Mk6 GTI Race Build and it was definitely very cool to see it up close in person.

    The Mk5s of course are still getting some play.

    The team at APR consists of professional, knowledgeable, and friendly people, and a diverse group at that. They’ve got a state-of-the-art facility and deep ties with big names in the performance industry. They recently added Volkswagen to their roster of support, a true sign of good things to come. Then there’s the quality line-up of high-performing VWs and Audis parked out front sporting the products we sell, not to mention a full Motorsport division using (and abusing) these products regularly on the track – this all assures us there is a reason we are an APR dealer… And also why we’re here. Which brings us to our announcement made Saturday night.

    The B7 Audi RS4 SUPERCHARGER kit for the FSI 4.2L V8 is done! We are told we should be installing these kits as early as this May and I can already think of a few local RS4 guys who should be lining up to get this done. The supercharger kit will certainly carry over to the Audi S5, R8, and Q7. There’s even talk about Audi RS5 compatibility – let’s hope we get them here in North America!

    Heffner Performance has partnered with APR to offer V8 Audi R8 customers a twin-turbocharger kit! Our sources tell us the kit will produce 500 whp on pump gas and 6 psi!

    More software products are expecting to debut within this 2010 season including DSG transmission upgrades and TDI software and performance product development. We’ve already got a shipment of VW Mk6 GTI turbo-back exhausts en route and it’s just a matter of time before we begin to see B8 Audi S4 software and performance product parts available. It’s going to be a great future with APR!


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APR trip re-cap: Part 1

Written by Dion on March 2, 2010 – 2:42 pm -

As mentioned a few posts ago, the Achtuning crew went for a quick trip to Opelika, Alabama to attend the 2010 APR Distributor Conference this last weekend. For most of us, it was the first visit to APR’s 35,000 sq. ft. “campus” and a great opportunity to put faces to names as well as getting to know the APR product in detail.

We took a direct (red eye) flight from Seattle to Atlanta Thursday night, arriving at about 5:30 am. We asked Enterprise if we could have VWs to drive while there, and they were happy to oblige… We should’ve known better!

I can’t say I remember much of the ride from Atlanta to Opelika, as I had passed out in the back seat. However I woke up in time to see Kia’s brand new plant, which had apparently just celebrated it’s Grand Opening!

Shortly after a quick meal at a Waffle House (as frequently found there as Starbucks’ is here), we arrived in Opelika – a small town just outside the Auburn area and in the east, central part of Alabama. While we were eager to check-in to the hotel to freshen up, we headed straight to APR… And what a fantastic facility they have!

It’s even more impressive inside!!

As it was just the beginning of APR’s business day, we didn’t want to be in the way. We rolled back to the hotel to nap and freshen up – then it was on to find a local BBQ joint!

To be continued…


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